Sydney Nicole Gifford, with more than 500,000 followers accusing another content creator, Alyssa Shiel, of copying her TikTok, Instagram and Amazon Storefront posts.
24 yr old Texas influencer, Sydney Nicole Gifford, with more than 500,000 followers has filed what could be a first-of-its-kind lawsuit.
This is a super interesting case that could provide a precedent and change how influencers do business. 👀 🤔
“A legal spat between two social media rivals could “change the influencer game as we know it,” legal experts told The Post.”
24 yr old Texas influencer, Sydney Nicole Gifford, with more than 500,000 followers has filed what could be a first-of-its-kind lawsuit accusing another content creator, Alyssa Shiel, of copying her TikTok, Instagram and Amazon Storefront posts.
According to the Complaint in Texas, the two met in Austin in December 2022. Shortly after a joint photo shoot in January 2023, Sheil blocked Gifford and started to copy her content. She alleges that at least 30 photos and videos across different platforms were copied with the identical style, tone, camera angle and/or text. Gifford sent Cease & Desist letters and even filed complaints with online platforms, getting images and posts taken down.
Sydney’s lawyer, Kirsten Kumar said, “… This case is significant because it asks the court to apply long-standing principles of the law to modern-day challenges surrounding online content creation.” If the lawsuit is successful in Sydney’s favor it could be a game change for influencers and how they operate currently.
